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MXICO._ The development of a country is also achieved through education and culture. Under this premise, McDonalds decided to bring a smile to children in Mexico not a toy, but with a book in the Happy Meal. Starting February 5, the signing of fast food start new balance 1500 sklep with the campaign When you read, you grow, with the aim of promoting the habit of reading in children between 5 and 10 years, who may know the adventures of the characters in eight titles of classic children's books, which were published by Editorial Planeta, including authors such as Hans Christian Andersen and Grimm brothers, among others. Jose Villareal, General Director of McDonalds Mexico, explained that in a first stage comprising at February 28, 700 thousand books will be delivered; while in a second phase, scheduled for November and eight other books, a similar amount will be distributed, with the impact that 1.4 million children directly. With this effort, we reiterate our commitment to social responsibility to new balance sklep strengthen teaching, contribute to cultural development and inform the consumer of nutritional products, said Villareal news conference. With this initiative, bet McDonalds to become the largest book distributor in Mexico. Thus joins Brazil, Chile, Venezuela, Colombia, Costa Rica, Ecuador, Panama, Peru and Uruguay, where they have delivered more than a million books, but this year expected to reach 7 million. Last November the campaign started in the U.S. and over 20 million copies were distributed. READ The McDonald's Happy Meal will contain books by authors such as Grimm, Hans Christian Andersen and Perrault brothers James, as part of a collection of eight classic titles. The initiative, which kicks off on February 5, will have one month in its first phase, which considers the distribution of 700,000 copies published by Editorial Planeta.